P&N Makes Your Price and Negotiations a Success!
Strategic Pricing Workshop
Session 1: How can I determine a price acceptable to investors, global companies and payers?
Session 2: What is a price anchor and how can I identify the right one?
Session 3: What is the current care situation and how much does it cost?
Session 4: What is the health economic value of my product? What are price elasticities?
Session 5: How can I validate my chosen price for the product?
Session 5: How and when do I communicate my price tag?
Session 1: Who am I and how do I react to stressful situations?
Session 2: What characterizes my negotiation counterpart? How do I prepare effective communication?
Session 3: What is my value argumentation?
Session 4: Definition of BATNA and tactical moves
Session 5: Coaching – utilizing our globally proven virtual reality sessions.
Evidence Generation Workshop
What do I need in order to validate my price to health technology institutions?
Session 1: What is evidence-based medicine?
Session 2: What do payers universally expect and how does that relate to my investment funds and share price?
Session 3: What are my plans for clinical evidence and how does this relate to payers´ needs?
Session 4: Planning for success in terms of clinical trials.
MArS has developed different virtual reality negotiation bootcamp simulations in order to prepare for an optimal consultation, oral hearing, and / or price negotiation. All simulations are especially designed and developed based on the latest educational research. The VR price negotiation bootcamp includes a detailed guide book for each negotiation day and virtual reality preparation sessions in the VR rooms that represent the payer side.
In order to plan and execute a successful commercial launch price strategy and negotiation insights should be taken from clinicians, payers and other core stakeholders. P&N can organize, (execute?) and facilitate contacts with key insights from health care experts around the globe. Global, European, North American or individual country advisory boards (Canada, USA, etc.) are possible. P&N staff has an extensive network to meet your specific needs.